Game changer for my edges.
Tried every gel under the sun and this is the only one that holds without flaking by lunch. Thank u BB.
24 HOURS ONLY
BOGOFLASHSALE
BUY 2, GET 1 → 50% OFF
BUY 3, GET 1 → FREE
No code needed. Discount auto-applied at checkout.
Ends 5/26 12PM EDT
SHOP THE SALE
FAN FAVORITES
The bestsellers your wash day, scalp, and style routine can't live without.
STYLE
Pump It Up! Gold 80%
Dries quickly leaving your hair exactly as you shape, spike, sculpt, scrunch, style, wave, or design it.
Super-holdlong-lasting stylesFreezes in place
$11.99
BOGO
Buy 2, get 1 50% off · Buy 3, get 1 FREE · Auto-applied at checkout
STYLE
BB Super Gro Argan & Coconut
Relieves itchy scalp, splitting ends, dullness, and provides the roots with necessary oils and nutrients to promote healthy hair.
Promotes healthier hairAdds shineTreats split ends
$8.99
BOGO
Buy 2, get 1 50% off · Buy 3, get 1 FREE · Auto-applied at checkout
STYLE
BB Oil Moisturizer
This moisturizer goes on light, protecting your hair against harmful hot blow-drying, the sun, and other harsh elements while conditioning your hair simultaneously.
Light-weight ProtectionReplenishes moistureHelps prevent breakage
$11.99
BOGO
Buy 2, get 1 50% off · Buy 3, get 1 FREE · Auto-applied at checkout
SPRING / SUMMER 2026
Protective Styling Season Is In.
Six BBBestie-approved essentials for braids, twists, locs, and every style that takes you through the heat. Style. Hold. Refresh. Repeat.
Shop the CollectionThe Lineup
The Summer Refresh Six.
Every product earns its spot. Style, hold, refresh, scalp, moisture, shine — covered.
The BBBestie Routine
Four Steps. All Season. No Stress.
How the BBBesties build their week. Hit each step in order, refresh as needed.
01
Treat the Scalp
Massage Tropical Roots Jamaican Black Castor Oil into the scalp and ends. Wakes up follicles, seals in moisture, smells like a vacation.
02
Set the Style
Work Pump It Up! The Mousse through damp hair for firm hold with zero crunch. Twist outs, wash-n-gos, slick buns — it shows up.
03
Lock the Look
Smooth Firm Locking Gel on edges and flyaways. Wrapping it up? Reach for Foam Wrap Lotion instead — bouncy, weightless, frizz-resistant.
04
Refresh & Shine
Mid-week reset? Mist Brx Braid Spray on protective styles and finish with a few drops of Hot Six Oil for fresh-out-the-chair glow.
Build Your Bundle
The Summer Refresh Bundle
Six summer-proof staples. One BBBestie-approved routine. Locked in for the whole season.
Bundle price: $47.99
Bought separately: $58.94
Free shipping on orders over $35. Save 20% when you buy the bundle.
Fan Favorites
Best Sellers
Tried, tested, and BB Bestie-approved.
Real Talk
From the BBBesties
What the group chat won't shut up about.
My braids last twice as long now.
The BRX spray is non-negotiable in my routine. Smells incredible and my scalp doesn't itch anymore. Bringing my mom on next.
Auntie was right. BB just works.
Grew up with these bottles on the bathroom counter. Coming back as an adult and remembering why - the mousse gives my twist outs definition I haven't been able to find anywhere else.
Get Into It
Our Signature Collections
Three families. One legacy. Find the lineup made for your hair.
BB Classic
The OGs. Time-tested staples your whole routine is built on.
Shop Classic
African Royale Products
Sheen, shine, and the hold that holds. Salon-grade essentials.
Shop African Royale
Tropical Roots for Braids, Twists and Locs
Built for braids, twists, and locs. Pineapple-guava-fresh.
Shop Tropical RootsYOUR HAIR IS YOUR CROWN
Bronner BrosHaircare.
Discover Bronner Bros, where decades of expertise meet modern haircare solutions. Whether you’re looking to nourish, style, or protect your textured hair, our collections have got you covered.
Join a new generation of Bronner Bros enthusiasts and experience the blend of tradition and innovation. Your hair deserves the best, and with Bronner Bros, you can achieve the ultimate in hair health and style. Welcome to the future of haircare products.
BBBESTIES IRL
Shop the Look
See how the BBBesties wear it. Tap any look to shop the product.
#BRONNERBROS
Tag Us!
Show us your style! Snap a selfie with our products and tag us. We love seeing your stunning transformations and unique looks! @bronnerbroshaircare
